Why Benefit Brokers Are (Usually) Not Considered Fiduciaries — and Why That’s Becoming a Problem

What It Means to Be a Fiduciary — and Why It Matters More Than Most Plan Sponsors Realize

Most plan sponsors don’t choose to become fiduciaries.

They become fiduciaries the moment they sponsor a health or retirement plan — often without realizing it. That lack of awareness is one of the biggest sources of risk facing employers today.

Being a fiduciary isn’t about mastering regulations or expecting perfection. It’s about understanding where responsibility sits — and being able to demonstrate how decisions are made.

The Common Misunderstanding That Creates Exposure

Many sponsors assume fiduciary responsibility is shared with — or transferred to — brokers, consultants, or advisors.

It isn’t.

Even when outside professionals play a significant role, the plan sponsor remains legally responsible for plan decisions. That includes how service providers are selected, how fees are evaluated, and how conflicts are identified and managed.The Danger of Relying on Vendors to Provide Their Own Comparisons

Vendor-supplied benchmarking often:

• Excludes key competitors

• Uses selective data

• Minimizes gaps

• Emphasizes strengths rather than neutrality

It may be informative, but it cannot be independent.

What “Fiduciary” Actually Means in Plain English

At its core, fiduciary responsibility requires sponsors to:

• Act solely in the best interest of plan participants
  
  

• Ensure fees and expenses are reasonable
  
  

• Select and monitor service providers objectively
  
  

• Identify and manage conflicts of interest
  
  

• Be able to prove how and why decisions were made
  
  

  Good intentions are not enough.
  Under scrutiny, process and documentation matter most.

Why Relying on Outside Experts Doesn’t Remove Responsibility

Brokers, consultants, and advisors can provide valuable guidance. However, most are not fiduciaries under ERISA because:

• They do not have final decision-making authority
  
  

• They are often compensated through commissions or incentives
  
  

• Their contracts typically disclaim fiduciary responsibility
  
  

This doesn’t mean they are acting improperly.
It does mean responsibility does not transfer.

Where Fiduciary Risk Actually Shows Up

Most fiduciary issues don’t stem from negligence or bad actors. They stem from assumptions, such as:

• “Our broker handles that.”
  
  

• “We’ve always worked with this provider.”
  
  

• “No one has ever raised a concern.”
  
  

Risk often lives in areas where:

• Vendor renewals aren’t independently reviewed
  
  

• Fees aren’t benchmarked regularly
  
  

• Decisions aren’t formally documented
  
  

Silence is not the same as safety.

Why This Matters More Now Than It Did Before

Fiduciary expectations are rising due to:

• Increased fee and compensation transparency
  
  

• Greater scrutiny of vendor relationships
  
  

• Litigation trends that focus on process, not intent

• Legislation from the DOL
  
  

This is the same progression retirement plans experienced years ago — before fiduciary standards tightened permanently.

Health and welfare plans are now entering that same phase.

What Prudent Plan Sponsors Are Doing Differently

Forward-looking sponsors are taking proactive steps to:

• Implement independent, conflict-free evaluations
  
  

• Benchmark fees and services on a regular schedule
  
  

• Document vendor selection and renewal decisions
  
  

• Validate recommendations with neutral oversight
  
  

These actions don’t disrupt relationships.
They protect the organization.

The Bottom Line for Plan Sponsors

The biggest risk isn’t doing something wrong.

The biggest risk is not realizing where responsibility sits.

Understanding fiduciary responsibility early gives sponsors clarity and control — long before they’re asked to defend decisions under pressure.

📩 Ready for an independent evaluation that goes beyond fees? Let’s talk.