Big Ideas, Real Impact

Dawn Gepfert Dawn Gepfert

How Long Should a Benefits or Retirement Plan RFP Take?

One of the most common mistakes organizations make during vendor evaluations is underestimating the amount of time the process requires. Many RFPs begin too late in the cycle — often just months before open enrollment or renewal periods. At that stage, organizations are already focused on implementation and execution. This compressed timeline can limit the effectiveness of the evaluation itself.

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Dawn Gepfert Dawn Gepfert

What Makes an RFP Process Truly Independent?

Many organizations describe their RFP process as independent. But independence involves more than simply using a third party.

A truly independent process is defined by how evaluation criteria are established, how providers are compared, how compensation is reviewed, and how decisions are documented. The structure behind the process matters.

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Dawn Gepfert Dawn Gepfert

Is History About to Repeat Itself in the Health Benefits World?

Fifteen years ago, the retirement plan industry was shaken by a fiduciary reckoning that most employers never saw coming. Brokers who had quietly collected undisclosed compensation from investment providers were suddenly required to disclose every dollar, legally sign on as fiduciaries, and operate in the full light of regulatory scrutiny. The firms that hadn’t prepared paid a steep price.

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Dawn Gepfert Dawn Gepfert

Can a Broker or Advisor Objectively Run Their Own RFP?

In many benefit and retirement plan evaluations, the existing broker or advisor plays a central role in managing the RFP process. This arrangement is common throughout the industry.

Advisors often help gather information, coordinate vendors, develop questionnaires, organize responses, and guide sponsor discussions. Their experience and market knowledge can be valuable. However, this structure raises an important question: Can a provider objectively manage an evaluation in which they are also being evaluated?

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Dawn Gepfert Dawn Gepfert

Why More Plan Sponsors Are Outsourcing the RFP Process

For many organizations, evaluating benefit and retirement plan vendors has become significantly more complicated than it was a decade ago.

What was once viewed as a periodic administrative exercise has evolved into a process involving:

•       Increasing regulatory expectations

•       Compensation transparency concerns

•       Vendor consolidation

•       Growing fiduciary scrutiny

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Dawn Gepfert Dawn Gepfert

How Plan Sponsors Should Evaluate Their Retirement Plan Advisor

The advisor relationship is often the hardest fiduciary decision for plan sponsors to examine objectively.

These relationships are usually long-standing, built on years of collaboration, and grounded in genuine trust. The advisor knows the plan, the participants, and the committee. They've been in the room for difficult decisions.

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Dawn Gepfert Dawn Gepfert

Common Mistakes in Retirement Plan RFPs

Most retirement plan RFPs are not run with bad intentions.

Plan sponsors and their committees generally approach the process seriously. They collect proposals, review fees, talk to references, and make a decision they believe is sound.

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Dawn Gepfert Dawn Gepfert

What Makes a Retirement Plan RFP Defensible?

Two plan sponsors conduct retirement plan RFPs in the same quarter.

Both collect proposals from the same providers. Both choose a finalist. Both complete the transition — or decide to stay with the incumbent. From the outside, the processes look similar.

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Dawn Gepfert Dawn Gepfert

What a Fiduciary Lawsuit Actually Examines First

When plan sponsors hear about fiduciary litigation, the immediate assumption is often that the dispute revolves around plan performance or a specific outcome.

Did the plan cost too much?
Did the benefits structure create a problem?
Did something go wrong operationally?

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Dawn Gepfert Dawn Gepfert

Self-Funding and Fiduciary Responsibility: What Employers Often Overlook

Self-funded health plans have become increasingly popular among employers seeking greater control over healthcare costs.

Instead of paying fixed premiums to an insurance carrier, self-funded employers assume the financial responsibility for employee healthcare claims. This approach can offer advantages such as increased transparency, improved flexibility in plan design, and the ability to capture savings when claims are lower than expected.

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Dawn Gepfert Dawn Gepfert

The Hidden Fiduciary Risk in Long-Standing Vendor Relationships

Many plan sponsors take pride in maintaining long-term relationships with service providers.

It’s not unusual to hear statements like:

  • “We’ve worked with them for years.”

  • “They understand our organization.”

  • “They’ve always taken good care of us.”

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Dawn Gepfert Dawn Gepfert

Why Timing Matters: The Overlooked Seasonality of Broker Evaluations

For many plan sponsors, broker and vendor evaluations tend to follow a familiar pattern.

They happen late in the year — often just months before open enrollment.

At that point, the focus is immediate and practical:

  • Finalizing plan design

  • Confirming pricing

  • Preparing employee communications

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Dawn Gepfert Dawn Gepfert

What ERISA Attorneys Wish Plan Sponsors Understood Earlier

Most plan sponsors do not interact with ERISA attorneys until a problem has already surfaced.

Sometimes it is a regulatory inquiry.
Sometimes it is litigation.
And sometimes it is simply a concern that something about the plan’s oversight process may not be fully aligned with fiduciary expectations.

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Dawn Gepfert Dawn Gepfert

How Private Equity Is Reshaping the Benefits and Retirement Landscape

Over the past decade, private equity has significantly accelerated consolidation across the retirement and benefits industries.

Brokerages, consulting firms, recordkeepers, and third-party administrators are increasingly being acquired or backed by private equity investors.

For plan sponsors, this shift raises an important question:

How does private equity ownership affect the service providers responsible for managing critical benefit programs?

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Dawn Gepfert Dawn Gepfert

Should Plan Sponsors Conduct an RFP — or Is Benchmarking Enough?

Should Plan Sponsors Conduct an RFP — or Is Benchmarking Enough?

One of the most common questions plan sponsors ask when evaluating benefit plan service providers is simple:

Do we need to run a full RFP, or is benchmarking sufficient?

The answer is rarely absolute. What matters most is not the specific tool used, but whether the review process is thoughtful, impartial, and defensible.

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